38 AAA Clubs Connect
with Ancor
Company Profile
American Automobile Association (AAA) is a federation
of affiliated automobile clubs within the United States
and Canada. Each AAA club is operated independently, with
its own membership application system, unique data requirements,
reporting requirements, membership rate structure and
renewal cycles, member benefits, and marketing communication
needs.
Situation
Ancor was approached in 1993 with a challenge to deliver
personalized membership cards, membership renewal statements
and member benefit communications to over 11.4 million
AAA Members across the nation for 38 AAA Clubs. In order
to provide this service, Ancor had to prove that significant
cost and time was saved for AAA, as well as the flexibility
and customization of the processes.
Solution Overview
Through 15-year collaboration with Ancor and Total Business
Systems (a printer and AAA partner), Ancor has engineered
an efficient, low cost card processing and renewal statement
personalization system by harnessing the power of robust
data handling environments, allowing Ancor to receive,
audit and process files in many different formats. With
100% accuracy, Ancor can personalize plastic membership
cards, encode magnetic stripes and then mechanically match-affix
cards to carrier/statements. AAA also requires Ancor to
deliver highly targeted marketing statements and member
benefits communications, inserting just the right message
to the right member.
Business Results
Ancor has provided AAA with great economy and flexibility
by streamlining their member communication process from
start to finish. The capabilities of the program include:
- Ability to change their marketing message electronically
with the Ancor QuickChange™ messaging platform
- On-line monitoring of inventory materials, plus
reporting and tracking tools
- Variable substitution of inserts allowing for the
re-calculation of package weights and postal qualification
- Flagging of special runs and packages that need
special handling
- Automated scheduling through calendar alerts notifying
our clients, customer service staff and operations
analysts when files are not received as scheduled
or when the files fail pre-audits and verification
quality checks
Ancor Performance
Ancor processes over 3,500 jobs annually, most with a
48-hour turnaround or less. Ancor produces over 13 million
AAA membership cards annually, each intelligently matched
and affixed to a personalized card carrier. We also mail
over 12 million member renewal statements and member communications
annually. We are proud to say that our AAA mailings have
a 99.7% on-time delivery rate. |
